Professional HeadHunter
DTC Business Lead / GM
Location: Tel Aviv
Working hours: Sunday-Thursday, 9:00 AM - 6:00 PM
Workplace type : On-site
Employment type: Fulltime
A growing beauty, wellness and lifestyle e-commerce group is looking for an
entrepreneurial DTC Business Lead / GM to lead the setup and launch, from scratch (0 to 1), of a new independent venture.
The role carries end-to-end ownership of the venture: from product definition, pricing and go-to-market, through full management of the P&L and unit economics, to building
growth, acquisition and customer retention engines. The venture will operate as a
standalone profit unit, relying on the company's services and infrastructure (technology, finance, operations). The work is in a dynamic, entrepreneurial and complex environment, reporting directly to the company's CMO.
Responsibilities:
• Building the business from 0 to 1: defining the business model, pricing, value
proposition, the initial product basket and the go-to-market strategy.
• Managing the P&L and unit economics: full responsibility for budgets, meeting financial
targets, and data-driven management of CAC, LTV, Contribution Margin and Retention.
• Building growth and retention engines: hands-on work with performance and creative
teams, building A/B testing processes for campaigns, and developing subscription and
repeat-purchase mechanisms.
• Managing suppliers and interfaces: ongoing work with manufacturers, regulatory
bodies and logistics providers, while leveraging the company's services (technology,
finance).
• Building infrastructure and a team: setting up lean work processes in the first stage,
and recruiting the dedicated core team once Product-Market Fit is reached.
Requirements:
• Hands-on experience: 3-5 years leading DTC / E-commerce activity, or managing a
venture in a dynamic environment.
• Business management and P&L: proven experience managing a P&L and a deep
understanding of Unit Economics (CAC, LTV, Contribution Margin, Payback).
• Growth and Performance: hands-on experience in Growth, Performance Marketing,
CRO, and customer acquisition and retention strategies.
• Suppliers and interfaces: experience working with external suppliers (manufacturing,
logistics, regulation, creative) and matrix management of infrastructures.
• Personal skills: entrepreneurial thinking, high independence, decision-making under
uncertainty, and an Extreme Ownership approach.
• Advantage: previous experience as a Founder of a DTC venture, or experience in the
supplements world.