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Lead Creative Strategist

Location: Tel Aviv

Working hours: Sunday-Thursday, 9:00 AM - 6:00 PM

Workplace type : Hybrid

Employment type: Fulltime

A fast-growing DTC eCommerce company is looking for an experienced Lead Creative Strategist to lead and scale its creative performance function.

This is a unique opportunity for a highly creative, analytical, and consumer-focused professional who combines consumer psychology, performance marketing, creative strategy, and production.

The ideal candidate has a proven background in DTC eCommerce, Performance Creative, Paid Social, UGC-driven campaigns, and data-driven decision making. This role sits at the intersection of Creative, Performance, Marketing, and Consumer Insights. The Creative Strategist is responsible for turning performance data and consumer insights into creative concepts, testing frameworks, messaging, and briefs that drive business results.

You will be expected to understand what consumers want, what stops them from buying, what makes them stop scrolling, what builds trust, and what messaging ultimately drives conversion.

Responsibilities:

  • Lead and coordinate creative production workflows across video editors, designers, copywriters, content creators, and UGC creators.

  • Build efficient workflows between Creative, Growth, Media Buying, and Influencer teams.

  • Develop and own creative strategies for Paid Social campaigns across Meta, TikTok, YouTube, and emerging platforms.

  • Develop high-performing creative concepts, hooks, messaging angles, scripts, and campaign themes.

  • Lead UGC and Performance Creative initiatives with a strong focus on short-form video.

  • Conduct ongoing consumer research to understand customer motivations, objections, desires, and purchasing behavior.

  • Analyze customer reviews, surveys, support tickets, competitor messaging, and social conversations to identify creative opportunities.

  • Analyze creative performance across key metrics such as Hook Rate, Hold Rate, CTR, CVR, CPA, and ROAS.

  • Identify patterns behind winning and underperforming creatives and translate insights into actionable creative decisions.

  • Write detailed creative briefs for editors, designers, copywriters, creators, and UGC creators.

  • Develop and own a structured creative testing framework across hooks, angles, concepts, messaging, formats, personas, and executions.

  • Lead a high-volume creative testing process across concepts, formats, hooks, messaging, and executions.

  • Collaborate closely with Growth and Media Buying teams to improve campaign performance.

  • Continuously identify new trends, creative opportunities, and approaches to prevent creative fatigue.

  • Build a consistent and repeatable system for generating, testing, validating, and scaling winning creative concepts.

Requirements:

  • 5+ years of experience in Creative Strategy, Performance Creative, Performance Marketing, Growth Marketing, Copywriting/Advertising, DTC, or E-commerce.

  • Proven experience in DTC eCommerce environments.

  • Experience leading creative workflows, production teams, freelancers, or external creative partners.

  • Strong experience with Paid Social and performance-driven creative campaigns.

  • Strong understanding of Meta, TikTok, YouTube, and short-form video.

  • Strong understanding of Direct Response Marketing and consumer psychology.

  • Experience creating creative briefs, ad scripts, hooks, and performance-driven messaging.

  • Strong analytical skills and the ability to make creative decisions based on performance data.

  • Strong understanding of creative testing methodologies and performance optimization.

  • Excellent communication, storytelling, and project management skills.

  • Highly organized with the ability to manage multiple creative workflows and priorities.

  • Ability to translate strategic insights into clear creative direction, concepts, and actionable briefs.

  • Experience with creative intelligence, ad research, and performance analytics tools such as Foreplay, Motion, Triple Whale, AdSpy, VidTao, or similar platforms is a strong advantage.

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