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Lead Creative Strategist

Location: Tel Aviv

Working hours: Sunday-Thursday, 9:00 AM - 6:00 PM

Workplace type : Hybrid

Employment type: Fulltime

A fast-growing eCommerce company is looking for an experienced Lead Creative Strategist to lead and scale its creative performance function.

This is a unique opportunity for someone who combines strategic thinking, consumer psychology, creative excellence, and strong analytical skills.

The ideal candidate has a proven background in DTC eCommerce, performance creative, UGC-driven campaigns, and data-driven decision making. This role includes managing a small team while remaining highly involved in strategy, creative development, testing, and performance analysis.

Responsibilities:

  • Lead and mentor a team of creative strategists and content professionals.

  • Develop and execute creative strategies for customer acquisition campaigns.

  • Build high-performing creative concepts, hooks, messaging angles, and campaign frameworks.

  • Lead UGC and performance creative initiatives across digital channels.

  • Analyze creative performance and identify winning patterns based on key metrics.

  • Translate customer insights into compelling marketing narratives.

  • Collaborate closely with Growth, Media Buying, and Creative teams.

  • Build scalable creative testing frameworks and optimization processes.

  • Continuously identify new opportunities, trends, and creative approaches.

Requirements:

  • 3-5 years of experience in Creative Strategy, Performance Creative, Growth Marketing, or similar roles.

  • Proven experience in DTC eCommerce environments 

  • Previous team management experience 

  • Strong experience leading UGC and performance creative initiatives 

  • Strong analytical skills and ability to make decisions based on performance data.

  • Deep understanding of customer psychology and direct-response marketing.

  • Experience creating creative briefs, scripts, hooks, and performance-driven messaging.

  • Ability to balance strategic leadership with hands-on execution.

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