Loyalty Program Manager
Location: North Tel Aviv
Working hours: Sunday-Thursday, 9:00 AM - 6:00 PM
Workplace type : On-Site
Employment type: Fulltime
A dynamic and rapidly growing e-commerce company that produces beauty and wellness products, is looking for a passionated Loyalty Program Manager
Responsibilities:
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Recruit new members through campaigns across email, social media, and the company website.
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Create clear value propositions for potential members to join the program.
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Identify customer needs and provide personalized solutions.
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Maintain high customer satisfaction through direct engagement.
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Regularly update member information in the database.
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Ensure customer data is secure and complies with privacy laws.
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Develop an annual plan for the loyalty program with clear goals.
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Set targets for member count, program revenue, and engagement rates.
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Plan promotions and benefits aligned with seasons, business events, and product launches.
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Understand and segment target audiences within the program.
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Plan and manage digital campaigns to raise program awareness.
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Organize exclusive events such as private launches and special sales days.
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Initiate strategic partnerships with other brands to offer added value to members.
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Develop a personalized service policy to differentiate loyalty members.
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Manage customer feedback and implement data-driven improvements.
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Create satisfaction surveys and extract insights for service enhancement.
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Create marketing content for members across newsletters, SMS, and social media.
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Collaborate with the creative team to produce marketing materials.
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Track member behavior, including purchases, engagement, and benefit usage.
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Generate monthly performance reports with active member counts and ROI analysis.
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Identify trends in member purchasing behavior.
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Highlight VIP members and focus on retention strategies.
Requirements:
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At least 2 years of proven experience in managing loyalty programs – must!
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Hands-on experience in digital marketing, customer journey management, and communication across digital channels.
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Proficiency in CRM systems (e.g., Salesforce, Zoho).
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Strong analytical skills with experience in performance reporting and familiarity with analytics tools
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Experience in e-commerce environment
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Excellent communication skills, both written and verbal.
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Proven ability to work effectively with multiple stakeholders and lead projects to completion.
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Creativity, strong analytical thinking, and excellent management skills.
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Outstanding interpersonal skills and the ability to work with multiple stakeholders.
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Passion for wellness, health, and fashion industries.