Media Buyer

A dynamic storytelling platform that owns and manages diverse websites spanning various verticals is looking for an experienced Media Buyer.

Responsibilities:

Formulate an innovative, optimized media strategy with a focus on ROI analysis.
Effectively manage large-scale budgets and campaigns.
Oversee Pay-Per-Click (PPC) campaigns across diverse channels such as Facebook, Twitter, Google, TikTok, Outbrain, and Taboola.
Conduct industry research, optimize account structures, analyze performance, manage bids, and allocate ad spend.
Create and maintain comprehensive testing plans for bidding and landing pages.
Develop and maintain a monthly media plan for all campaigns to ensure consistent performance aligned with goals.
Utilize analytics tools to optimize marketing campaign performance.
Assess campaign results, identify trends, gather insights, and make data-backed decisions.
Identify and troubleshoot roadblocks and issues to maximize ROI.

1.5 to 3 years of experience managing campaigns and buying on platforms like Facebook, Twitter, Google, TikTok, Outbrain, and Taboola - must
Proficient in media buying using an arbitrage-based model - must
Strong analytical skills with proficiency in SQL and Excel.
Experience working with large datasets.
Exceptional written and oral communication skills in English.
Strong interpersonal skills and the ability to work collaboratively.
Self-motivated, goal-oriented, and a problem solver.
Bachelor's Degree (BA/BS) in exact sciences, marketing, business, or a related field is an advantage.