Senior Mobile User Acquisition Manager
A dynamic and rapidly growing e-commerce company in the beauty and wellness industry, is looking for a talented Senior User Acquisition Manager to join the team.
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Responsibilities:
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Drive growth, oversee, and optimize paid marketing channels to maximize return on investment (ROI).
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Conduct A/B testing on various strategies, creative elements, and other variables to enhance top-of-funnel conversions.
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Identify, explore, and execute on new opportunities to attract users.
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Utilize data-driven insights to make strategic decisions aimed at increasing overall return on ad spend (ROAS).
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Collaborate closely with content and design teams to develop compelling creatives.
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Stay abreast of relevant trends and unconventional marketing opportunities, contributing fresh ideas to the team.
Requirements:
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Minimum of 5 years of experience managing performance campaigns with budgets exceeding $300k on platforms such as Facebook, TikTok, and other social networks.
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Bachelor's degree in Marketing, Business, or a related field; preference given to degrees in quantitative disciplines.
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Experience with ecommerce campaigns
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Proficiency in analytical tools such as Business Intelligence (BI), Amplitude, or similar platforms.
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Demonstrated ability to solve problems creatively and make effective decisions.
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Excellent interpersonal skills with a positive attitude and a genuine passion for marketing and analytics.
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Fluency in written and spoken English.
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Experience in mobile app campaigns - an advantage