Location: Rehovot
Workplace type : Hybrid
Employment type: Fulltime
A leading global company specializing in machine-learning-based real-time bidding (RTB) platforms for mobile advertising is looking to hire a talented Senior Mobile User Acquisition Manager.
Responsibilities:
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Plan, execute, and optimize paid mobile user acquisition campaigns across Meta, Google UAC, TikTok, Unity, AppLovin, and programmatic platforms.
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Analyze data, identify trends, and improve key metrics such as ROAS, LTV, and CAC through A/B testing and strategic optimizations.
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Collaborate with creative, data, and product teams to develop high-performing ad creatives and user funnels.
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Build and manage relationships with ad networks, agencies, and external partners.
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Own and report on campaign performance, delivering actionable insights to internal stakeholders.
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Stay ahead of industry trends, platform updates, and emerging UA opportunities.
Requirements:
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2–5+ years of hands-on experience in mobile user acquisition, in a B2C product or gaming company or AdTech.
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Proven success managing and scaling UA budgets of $1M+/month with measurable performance impact in the global market.
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Strong understanding of mobile attribution, MMPs (e.g., Singular), and user analytics.
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Analytical thinker with experience using Excel, BI tools, and MMP dashboards to drive optimizations.
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Experience with creative testing methodologies and performance marketing best practices.
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Proactive, self-motivated, and able to take full ownership of the role.
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High proficiency in English.
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Startup mindset: hands-on mentality, can-do attitude, and goal-oriented approach.