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Performance User Acquisition 

Location: North Tel Aviv

Working hours: Sunday-Thursday, 9:00 AM - 6:00 PM

Workplace type : On-Site

Employment type: Fulltime

A dynamic and rapidly growing e-commerce company in the beauty and wellness industry, is looking for a talented Performance User Acquisition to join the team.

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Responsibilities:

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  • Drive growth, oversee, and optimize paid marketing channels to maximize return on investment (ROI).

  • Conduct A/B testing on various strategies, creative elements, and other variables to enhance top-of-funnel conversions.

  • Identify, explore, and execute on new opportunities to attract users.

  • Utilize data-driven insights to make strategic decisions aimed at increasing overall return on ad spend (ROAS).

  • Collaborate closely with content and design teams to develop compelling creatives.

  • Stay abreast of relevant trends and unconventional marketing opportunities, contributing fresh ideas to the team.

Requirements:

  • 5+ years of experience managing performance campaigns with high budgets on platforms such as Meta, Google, TikTok, and other social networks.

  • Experience with ecommerce/B2C campaigns

  • high proficiency in analytical tools (GA4, Looker Studio, Excel/Sheets)

  • Experience in improving UGC-based panels, performance creative and data

  • Proficiency in analytical tools such as Business Intelligence (BI), Amplitude, or similar platforms.

  • Demonstrated ability to solve problems creatively and make effective decisions.

  • Excellent interpersonal skills with a positive attitude and a genuine passion for marketing and analytics.

  • Fluency in written and spoken Hebrew and English.

  • Experience in mobile app campaigns - an advantage

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